TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online conte